Journal

In 2017 we designed our first play mat. We never got to use it. This is the full story of how Rugabub and Rugaroo were built against every odd.

The play mat that flips into a world. How the Ocean Road side was designed as a blank canvas for Australian imagination.

Choosing the Best Play Mat for Babies: A First-Time Parent’s Guide When you’re preparing for a baby, choosing the best play mat can feel overwhelming. With so many options, foam,...

What to Pack in a Baby Bag (Without Overpacking): The Ultimate Checklist for Australian Parents Packing a baby bag shouldn’t feel like preparing for an overseas expedition, but for many...

Parenting has changed over the last decade. Homes are calmer, toys are fewer, and parents are choosing items that feel meaningful rather than simply “more.” The rise of heirloom toys...

Why Sustainability Isn’t a Feature, It’s Our Foundation At Rugabub, sustainability isn’t a checkbox. It’s not a trend we’re tapping into, or a ‘green’ label we’ve added for appeal. It’s...

Why Rugaroo Dolls Are the Perfect Pressies for Relos and Friends Overseas A Slice of Australia in Every Doll When it comes to gifting your mates or family overseas, there’s...

  Imaginary Play Down Under: How Rugaroo Dolls and the Ocean Road Play Mat Celebrate Aussie Culture At Rugaroo, we believe in the magic of play—the kind that stirs imagination,...

The Mob That’s Making Waves G’day, legends! Ever wondered what happens when you mix Aussie ingenuity, a big splash of creativity, and a kangaroo’s boundless energy? You get Rugaroo –...

The Rugaroo mob has bounced into town, and folks all over are hopping mad—in the best way possible! These delightful Aussie-made kangaroo dolls are taking the world by storm!

A Celebration of Aussie Culture, Creativity, and Sustainability We’re thrilled to announce the launch of our very first Rugaroo Kangaroo dolls—six delightful characters from an entire mob of 30 waiting...

The Efficiency of Toy Rotation for Babies and Toddlers: Why Rugabub Play Mats are the Perfect Play Space. Parenting involves numerous decisions, from choosing the right nutrition to creating an...