Privacy Policy
Rugabub Privacy Policy
This Privacy Policy describes how rugabub.com.au (the “Site”, “we”, “us”) collects, uses, and discloses your Personal Information when you visit, use, or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information needed to process your purchases. We may also collect additional information if you contact us for customer support.
“Personal Information” means any information that can identify an individual. Below is a breakdown of what we collect and why.
Device Information
Examples collected:
• Web browser version
• IP address
• Time zone
• Cookie information
• Pages or products viewed
• Search terms
• Site interactions
Purpose of collection:
• Load and display the Site properly
• Perform analytics and optimise user experience
Source:
• Automatically collected via cookies, log files, web beacons, tags, and pixels.
Disclosure for a business purpose:
• Shared with Shopify
• Meta (Facebook/Instagram Ads)
• Google (Analytics + Google Ads)
Order Information
Examples collected:
• Name
• Billing and shipping address
• Payment information (credit card, PayPal, Shop Pay, Apple Pay, Google Pay)
• Email address
• Phone number
Purpose:
• Process orders and payments
• Arrange shipping
• Provide confirmation emails
• Communicate with you
• Screen orders for fraud
• Provide product updates, marketing, or offers (if you opt in)
Source:
• Provided directly by you
Disclosure for business purposes:
• Shopify (store platform)
• Payment gateways (Shopify Payments, PayPal, Stripe, Apple Pay, Google Pay, Shop Pay)
• Shipping partners + fulfilment apps
• Marketing tools (Klaviyo, Meta Ads, Google Ads)
• Shopify apps such as Bundler, Tolstoy, and Judge.me (to support website functionality, bundling, video widgets, and product reviews)
Customer Support Information
Examples collected:
• Email history
• Order issues
• Photographs you provide (e.g., product faults)
• Any additional information you submit
Purpose:
• Provide support and resolve issues
Source:
• Provided directly by you
Disclosure:
• Shopify
• Email provider (e.g., Gmail)
• Customer support tools (if applicable)
Minors
The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe your child has submitted personal information, please contact us to request deletion.
Sharing Personal Information
We share your Personal Information with trusted service providers to deliver our services:
Platform & Infrastructure
• Shopify — hosts our store
(Privacy: https://www.shopify.com/legal/privacy)
Advertising & Analytics
• Meta / Facebook / Instagram Ads
• Google Analytics & Google Ads
Shopify Apps
• Bundler (bundling and offer management)
• Tolstoy (interactive video widgets)
• Judge.me (product reviews and review verification)
Shipping & Fulfilment
• Australia Post, Sendle, DHL, UPS (depending on your location)
Legal
We may share information to comply with laws, respond to lawful requests, or protect our rights.
Behavioural Advertising
We use your Personal Information to deliver targeted ads and personalised marketing. Examples:
Google Analytics
We use Google Analytics to understand how customers use our Site.
More info: https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout
Meta (Facebook/Instagram) Advertising
We share information such as browsing activity, purchases, and ads you interact with to create relevant advertising campaigns.
Shopify Cookies & Pixels
Shopify automatically collects data used for personalisation and retargeting.
Opt-Out Links
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt-out via the Digital Advertising Alliance:
http://optout.aboutads.info/
Using Personal Information
We use your personal information to:
• Provide products for sale
• Process payments
• Ship orders
• Communicate with you
• Prevent fraud
• Provide advertising, offers, and updates about new products
• Improve the Site and customer experience
GDPR (EEA Customers)
If you are a resident of the EEA, you have the right to:
• Access your Personal Information
• Correct or update it
• Request erasure
• Request portability
• Object to processing
Data is processed initially in Ireland, then transferred to Canada, the United States, and other locations. More:
https://help.shopify.com/en/manual/your-account/privacy/GDPR
Retention
We retain Personal Information until you request deletion or until no longer needed for business purposes.
Automated Decision-Making
We do not engage in fully automated decision-making that has significant legal effects.
Shopify uses limited automated decision-making for fraud prevention, e.g.:
• Temporary denylisting of IPs with repeated failed transactions
• Temporary denylisting of credit cards associated with suspicious activity
Cookies
We use functional, performance, analytics, and advertising cookies. These help:
• Load the site
• Remember your preferences
• Track usage
• Display personalised content and ads
A full list of Shopify cookies is available here:
https://www.shopify.com/legal/cookies
You may disable cookies through your browser settings, but this may impact the Site experience.
Do Not Track
Because no standard exists for responding to Do Not Track signals, we do not alter our data collection in response.
Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or regulations.
Contact Us
If you have questions, requests, or complaints, contact us:
RUGABUB PTY LTD
PO Box 502
Bondi NSW 2026
Australia
Email: hello@rugabub.com.au
Last updated: 03 December 2025
If you feel that your privacy complaint has not been resolved, you may contact the relevant privacy authority (e.g., OAIC in Australia: https://www.oaic.gov.au/).