Privacy Policy
Rugabub Privacy Policy
This Privacy Policy describes how rugabub.com.au (the “Site”, “we”, “us”) collects, uses, and discloses your Personal Information when you visit, use, or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information needed to process your purchases. We may also collect additional information if you contact us for customer support.
“Personal Information” means any information that can identify an individual. Below is a breakdown of what we collect and why.
Device Information
Examples collected:
• Web browser version
• IP address
• Time zone
• Cookie information
• Pages or products viewed
• Search terms
• Site interactions
Purpose of collection:
• Load and display the Site properly
• Perform analytics and optimise user experience
Source:
• Automatically collected via cookies, log files, web beacons, tags, and pixels.
Disclosure for a business purpose:
• Shared with Shopify
• Meta (Facebook/Instagram Ads)
• Google (Analytics + Google Ads)
Order Information
Examples collected:
• Name
• Billing and shipping address
• Payment information (credit card, PayPal, Shop Pay, Apple Pay, Google Pay)
• Email address
• Phone number
Purpose:
• Process orders and payments
• Arrange shipping
• Provide confirmation emails
• Communicate with you
• Screen orders for fraud
• Provide product updates, marketing, or offers (if you opt in)
Source:
• Provided directly by you
Disclosure for business purposes:
• Shopify (store platform)
• Payment gateways (Shopify Payments, PayPal, Stripe, Apple Pay, Google Pay, Shop Pay)
• Shipping partners + fulfilment apps
• Marketing tools (Klaviyo, Meta Ads, Google Ads)
• Shopify apps such as Bundler, Tolstoy, and Judge.me (to support website functionality, bundling, video widgets, and product reviews)
Customer Support Information
Examples collected:
• Email history
• Order issues
• Photographs you provide (e.g., product faults)
• Any additional information you submit
Purpose:
• Provide support and resolve issues
Source:
• Provided directly by you
Disclosure:
• Shopify
• Email provider (e.g., Gmail)
• Customer support tools (if applicable)
Minors
The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe your child has submitted personal information, please contact us to request deletion.
Sharing Personal Information
We share your Personal Information with trusted service providers to deliver our services:
Platform & Infrastructure
• Shopify — hosts our store
(Privacy: https://www.shopify.com/legal/privacy)
Advertising & Analytics
• Meta / Facebook / Instagram Ads
• Google Analytics & Google Ads
Shopify Apps
• Bundler (bundling and offer management)
• Tolstoy (interactive video widgets)
• Judge.me (product reviews and review verification)
Shipping & Fulfilment
• Australia Post, Sendle, DHL, UPS (depending on your location)
Legal
We may share information to comply with laws, respond to lawful requests, or protect our rights.
Behavioural Advertising
We use your Personal Information to deliver targeted ads and personalised marketing. Examples:
Google Analytics
We use Google Analytics to understand how customers use our Site.
More info: https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout
Meta (Facebook/Instagram) Advertising
We share information such as browsing activity, purchases, and ads you interact with to create relevant advertising campaigns.
Shopify Cookies & Pixels
Shopify automatically collects data used for personalisation and retargeting.
Opt-Out Links
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt-out via the Digital Advertising Alliance:
http://optout.aboutads.info/
Using Personal Information
We use your personal information to:
• Provide products for sale
• Process payments
• Ship orders
• Communicate with you
• Prevent fraud
• Provide advertising, offers, and updates about new products
• Improve the Site and customer experience
GDPR (EEA Customers)
If you are a resident of the EEA, you have the right to:
• Access your Personal Information
• Correct or update it
• Request erasure
• Request portability
• Object to processing
Data is processed initially in Ireland, then transferred to Canada, the United States, and other locations. More:
https://help.shopify.com/en/manual/your-account/privacy/GDPR
Retention
We retain Personal Information until you request deletion or until no longer needed for business purposes.
Automated Decision-Making
We do not engage in fully automated decision-making that has significant legal effects.
Shopify uses limited automated decision-making for fraud prevention, e.g.:
• Temporary denylisting of IPs with repeated failed transactions
• Temporary denylisting of credit cards associated with suspicious activity
Cookies
We use functional, performance, analytics, and advertising cookies. These help:
• Load the site
• Remember your preferences
• Track usage
• Display personalised content and ads
A full list of Shopify cookies is available here:
https://www.shopify.com/legal/cookies
You may disable cookies through your browser settings, but this may impact the Site experience.
Do Not Track
Because no standard exists for responding to Do Not Track signals, we do not alter our data collection in response.
Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or regulations.
Mobile Terms of Service
Rugabub
Last updated: Feb. 20, 2026
The Rugabub mobile message service (the "Service") is operated by Rugabub (“Rugabub”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Rugabub’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Rugabub through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Rugabub. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to [insert your sending number] or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Rugabub mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to [insert your sending number] or email hello@rugabub.com.au.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.
Contact Us
If you have questions, requests, or complaints, contact us:
RUGABUB PTY LTD
PO Box 502
Bondi NSW 2026
Australia
Email: hello@rugabub.com.au
Last updated: 21 February 2026
If you feel that your privacy complaint has not been resolved, you may contact the relevant privacy authority (e.g., OAIC in Australia: https://www.oaic.gov.au/).