Designed for little ones. Made to last through the years that matter most.
Rugabub was the first brand in Australia to reimagine the play mat as something a design-conscious parent would actually want in their home. A beautiful, cushioned surface that looks like a designer rug, and happens to be the safest place your baby can play.
Non-toxic TPU foam. BPA-free, phthalate-free, formamide-free. Wipe-clean, waterproof, and recognised by the industry because the difference is real.
Rugaroo was born from something even closer to our hearts. Our founder rescued a joey named Ginger near Katherine in the NT, feeding him every four hours, carrying him everywhere, sharing every adventure until he was ready to return to the wild at eight months old. That bittersweet moment became the soul of everything Rugaroo is.
Every doll, every character, every story in the Rugaroo Wilds carries a piece of Ginger’s spirit. Celebrating Australia’s wildlife. Encouraging little ones to imagine, explore, and dream.
From the play mat on your floor to the doll in your child’s arms, we create pieces to be loved deeply, used daily, and remembered long after they’re outgrown.
Buying less, but better, makes all the difference.
Award-Winning. Industry Recognised. Parent Approved.
Earth-friendly
100% Biodegradable Play Mats
Non-toxic
TPU foam: BPA, PVC & phthalate-free
15mm thick
Double-Sided / Two looks in one mat
Australian
Designed in Australia / Made for Australian homes
Certified for Newborns
Play Mats Individually Tested
Easy to clean
Play Mats You Can Wipe Down
Light Weight
Soft & Squishy / Extra cushioning for little ones
Loved by all
Safe from Birth / Loved from newborn to toddler
Rugabub Play Mat vs others
Rugabub TPU Mat
PVC Foam Mat
Fabric Play Mat
100% non-toxic
Certified for newborns
Eco-friendly
Hypoallergenic
Wipes clean
Non-flammable
Antibacterial
Light-weight
Award-winning designs
Designer side & PLAY side
Our Play Mats
Designed in Australia and inspired by the aesthetics of timeless interiors, Rugabub was the first brand to reimagine the foam play mat as something a design-conscious parent would actually want in their home. Beautiful enough to stay out. Safe enough for day one.
TPU Baby Play Mats:
- Non-toxic TPU foam: BPA, PVC & phthalate-free
- Hypoallergenic & certified safe from birth
- Double-sided, two designer looks in one mat
- Waterproof & wipe-clean in seconds
- 15mm cushioning, soft for little ones, kind on adult knees
- Award-winning design, recognised across Australia and internationally
1% of Rugaroo sales is donated to WIRES
Little mates helping real mates.
Rugaroo is a proud Corporate Supporter of WIRES.
Rugaroo began with a little wallaby named Ginger.
Years ago, while living in the Northern Territory, our founder Dana held a wildlife permit and cared for Ginger, an orphaned wallaby whose mum had been hit by a car. For eight months, Ginger came almost everywhere with her, tucked safely into his pouch, until the day he was ready to be released back into the wild.
That little wallaby stayed with her long after he hopped away.
Years later, he became part of the inspiration behind Rugaroo. A little world filled with Australian native animals for children to love, carry with them and create stories around. Even our Rugaroo pouch bags were inspired by those months spent carrying Ginger.
It feels only right that the little animals he helped inspire can now help the real ones too.
1% of Rugaroo sales is donated to WIRES, helping support their work rescuing and caring for Australian wildlife.
Little mates helping real mates.
Safe for your baby. Kind to the planet.
Rugabub Play Mats are made from next-generation TPU foam, the most sustainable, non-toxic material available. Extensively tested to exceed International Toy Safety Standards. Free from PVC, BPA, phthalates, and VOCs. View the safety report.
