Black Friday · Opens 12pm Thursday 12 November
Black Friday
Our biggest sale is nearly here. No early access, no secret codes, no hoops. Fill your cart now and check out when the doors open.
Doors open in
Spend counts after discounts and your whole cart counts. While stocks last.
Want a nudge at 12pm?
Pop your email in and we'll tell you the moment the doors open. That's it. No spam, just the one tap on the shoulder.
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Sale runs 12 to 23 November. Terms apply.
Free gifts this Black Friday
Save on everything. Score a free roo or two.
From 12pm on Thursday 12 November, spend $300 or $500 and the roos come home with you. Everything in your cart counts, play mats and baby bags too.
Gift one
Spend $300
Get Chrissy the Christmas Roo free, valued at $78. He is not for sale, so this is the only way to get him.
Gift two
Spend $500
Get Chrissy plus Jack, our big 50cm cotton kangaroo, free, valued at $118. That's $196 of roos on the house.
+
Spend amounts are after discounts and include everything in your cart. Gifts are added automatically. While stocks last.
How to shop the sale
No early access. Just a cart that's ready to go.
1
Fill your cart now
Browse, pick, add. Your cart is saved on this device, so you can keep fiddling with it until the doors open.
2
Set your alarm
Doors open at 12pm AEDT, Thursday 12 November. Lunch break sorted.
Adelaide 11:30am · Brisbane 11am
Darwin 10:30am · Perth 9am
3
Check out
Sale prices drop in your cart on their own and your free roos are added. A full cart doesn't hold stock, so the early birds get the dolls.
Sale runs 12 to 23 November. Terms apply.
Back in stock, just in time.
The favourites that sold out last time are back on the shelves for the sale. Get them in your cart before someone's nan beats you to it.
Three new play mats. Launching 12 November.
We've been sitting on these for months and it's been very hard not to tell anyone. Three brand new Rugabub Foam Play Mats arrive on day one of the sale, at 20% off from the start.
Shopping for the whole family? Build your mob.
From 12pm on the 12th, a new Build your mob button appears on every Rugaroo page. Tap it and the whole Rugaroo range opens in one panel: every character, playground piece and Pouch Bag, with photos and sale prices.
Tap to add, choose your colours and keep going without leaving the page. A free roo tracker at the top shows exactly how close you are to Chrissy at $300 and Jack at $500, so you'll know when you've scored the gorgeous roos.
83% of Rugaroo customers build a mob, not just buy one.
Start picking your mobBrowse the range now and add your favourites to your cart.
Build your mob
Your cart: $212
ChrissyFree at $300
JackFree at $500
Award-Winning. Industry Recognised. Parent Approved.
Doors open at 12pm. Lunch break sorted.
Thursday 12 November, 12pm Sydney time. Here's what that looks like where you are.
12:00pm
Sydney · Melbourne
Canberra · Hobart
11:30am
Adelaide
11:00am
Brisbane
10:30am
Darwin
9:00am
Perth
Coffee first, then cart.
All times on Thursday 12 November 2026.
Black Friday FAQs
When does the sale start and end?
It opens at 12pm AEDT on Thursday 12 November and ends at midnight on Monday 23 November. That's 11:30am in Adelaide, 11am in Brisbane, 10:30am in Darwin and 9am in Perth.
Is there early access?
No. Everyone gets in at the same time, so the best head start is a cart that's ready to go.
Can I add things to my cart now?
Yes, please do. Your cart is saved on the device and browser you used. When the sale opens at 12pm, the prices in your cart drop by themselves.
Does adding something to my cart hold it for me?
No. Stock goes to whoever checks out first. Popular characters went fast last sale, so we'd suggest getting in early on the 12th.
Do I need a discount code?
No. Sale prices show on the site and in your cart automatically: 25% off Rugaroo, 20% off Rugabub Foam Play Mats and 50% off Baby Bags.
How do the free gifts work?
Spend $300 after discounts and Chrissy the Christmas Roo is added to your order free. Spend $500 and you get Chrissy plus Jack, our big 50cm cotton kangaroo.
Everything in your cart counts, including play mats and baby bags. Gifts are while stocks last.
Can I buy Chrissy?
Not during the sale. He's a gift with purchase only, so spending $300 is the only way to bring him home.
What is the Build your mob button?
From 12pm on the 12th, a Build your mob button appears on every Rugaroo page. It opens the whole Rugaroo range in one panel so you can add everything in one go, and a tracker shows how close you are to Chrissy and Jack.
Is anything new launching?
Yes. Three new Rugabub Foam Play Mats (Azur / Ocean-Road, Coral / Ocean-Road and Biscuit) and new Rugaroo characters all arrive on 12 November, at sale prices from day one.
Will my order arrive before Christmas?
Order by these dates for standard shipping and it should arrive in time for Christmas. Play mats travel by courier, so they have their own dates.
Rugaroo and baby bags
| NSW | Friday 18 December |
|---|---|
| ACT, Vic, Qld, SA, Tas | Thursday 17 December |
| WA | Wednesday 16 December |
| NT | Monday 14 December |
Rugabub Foam Play Mats
| Sydney, Melbourne, Brisbane, Canberra, Gold Coast, Sunshine Coast, Toowoomba, Bendigo, Ballarat | Wednesday 16 December |
|---|---|
| Adelaide, Newcastle, Gosford, Wollongong, Lismore | Tuesday 15 December |
| NSW, Vic and Qld country, Coffs Harbour, Townsville | Thursday 10 December |
| Perth, Tasmania, SA country | Wednesday 9 December |
| Darwin | Thursday 3 December |
| WA and NT country | Wednesday 2 December |
Ordering a play mat with other goodies? Go by the play mat date. These dates include time for us to pack your order. Busy periods and weather can still cause delays, so earlier is always safer.
Can I return sale items?
Sale items are covered by our usual returns policy, and you always have your rights under Australian Consumer Law. See our full sale terms.
Still wondering about something? Get in touch and we'll sort you out.
Our Play Mats
Designed in Australia and inspired by the aesthetics of timeless interiors, Rugabub was the first brand to reimagine the foam play mat as something a design-conscious parent would actually want in their home. Beautiful enough to stay out. Safe enough for day one.
TPU Baby Play Mats:
- Non-toxic TPU foam: BPA, PVC & phthalate-free
- Hypoallergenic & certified safe from birth
- Double-sided, two designer looks in one mat
- Waterproof & wipe-clean in seconds
- 15mm cushioning, soft for little ones, kind on adult knees
- Award-winning design, recognised across Australia and internationally
1% of Rugaroo sales is donated to WIRES
Little mates helping real mates.
Rugaroo is a proud Corporate Supporter of WIRES.
Rugaroo began with a little wallaby named Ginger.
Years ago, while living in the Northern Territory, our founder Dana held a wildlife permit and cared for Ginger, an orphaned wallaby whose mum had been hit by a car. For eight months, Ginger came almost everywhere with her, tucked safely into his pouch, until the day he was ready to be released back into the wild.
That little wallaby stayed with her long after he hopped away.
Years later, he became part of the inspiration behind Rugaroo. A little world filled with Australian native animals for children to love, carry with them and create stories around. Even our Rugaroo pouch bags were inspired by those months spent carrying Ginger.
It feels only right that the little animals he helped inspire can now help the real ones too.
1% of Rugaroo sales is donated to WIRES, helping support their work rescuing and caring for Australian wildlife.
Little mates helping real mates.
Safe for your baby. Kind to the planet.
Rugabub Play Mats are made from next-generation TPU foam, the most sustainable, non-toxic material available. Extensively tested to exceed International Toy Safety Standards. Free from PVC, BPA, phthalates, and VOCs. View the safety report.
