Australia's Original Designer Play Mat
Award-winning, non-toxic & beautiful from birth
Meet the Rugaroo World
Heirloom Australian animal dolls: collectible, character-driven, made to last
Designed for little ones. Built to last a lifetime.
Rugabub was the first brand in Australia to reimagine the play mat as something a design-conscious parent would actually want in their home. A beautiful, cushioned surface that looks like a designer rug, and happens to be the safest place your baby can play. Non-toxic TPU foam. BPA-free, phthalate-free, formamide-free. Wipe-clean, waterproof, and awarded by the industry because the difference is real.
Rugaroo was born from something even closer to our hearts. Our founder rescued a joey named Ginger near Katherine in the NT, feeding him every four hours, carrying him everywhere, sharing every adventure until he was ready to return to the wild at eight months old. That bittersweet, beautiful moment became the soul of everything Rugaroo is.
Every doll, every character, every story in the Rugaroo Wilds carries a piece of Ginger's spirit. Celebrating Australia's wildlife. Encouraging little ones to imagine, explore, and dream.
From the play mat on your floor to the doll in your child's arms, we make things to be cherished, passed down, and remembered.
Buying less, but better, makes all the difference.
Award-Winning. Industry Recognised. Parent Approved.
Rugabub Foam Play Mats have won multiple Australian and international awards, including the Good Design Award Australia, the Clean & Conscious Award, the APAC Business Awards 2024, and the LUXlife Best Eco-Friendly Play Mat Award. These awards recognise genuine innovation in safety, design, and sustainability, by an industry that knows the difference between a product made well and one made to look well.
Rugabub Play Mat vs others
Rugabub TPU Mat
PVC Foam Mat
Fabric Play Mat
100% non-toxic
Certified for newborns
Eco-friendly
Hypoallergenic
Wipes clean
Non-flammable
Antibacterial
Light-weight
Award-winning designs
Designer side & PLAY side
Our Play Mats
Designed in Australia and inspired by the aesthetics of timeless interiors, Rugabub was the first brand to reimagine the foam play mat as something a design-conscious parent would actually want in their home. Beautiful enough to stay out. Safe enough for day one.
TPU Baby Play Mats:
- Non-toxic TPU foam: BPA, PVC & phthalate-free
- Hypoallergenic & certified safe from birth
- Double-sided, two designer looks in one mat
- Waterproof & wipe-clean in seconds
- 15mm cushioning, soft for little ones, kind on adult knees
- Award-winning design, recognised across Australia and internationally
Safe for your baby. Kind to the planet.
Rugabub Play Mats are made from next-generation TPU foam, the most sustainable, non-toxic material available. Extensively tested to exceed International Toy Safety Standards. Free from PVC, BPA, phthalates, and VOCs. View the safety report.
1,487 reasons to love Rugabub.
Let customers speak for us
Frequently Asked Questions
Everything you need to know about Rugabub Play Mats, Rugaroo dolls, shipping, and more. Still need help? Reach us at hello@rugabub.com.au