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Two black swan Rugaroo dolls seated at a miniature tea party table with tiny cups, a lamington, and a floral teapot in the background

Heirloom Australian animal dolls

★★★★★ Loved by 1,000+ families

Build your mob and join thousands of families collecting Rugaroo's kangaroos, koalas, platypus and black swans.

Designed for little ones. Made to last through the years that matter most.

Rugabub was the first brand in Australia to reimagine the play mat as something a design-conscious parent would actually want in their home. A beautiful, cushioned surface that looks like a designer rug, and happens to be the safest place your baby can play.

Non-toxic TPU foam. BPA-free, phthalate-free, formamide-free. Wipe-clean, waterproof, and recognised by the industry because the difference is real.

Rugaroo was born from something even closer to our hearts. Our founder rescued a joey named Ginger near Katherine in the NT, feeding him every four hours, carrying him everywhere, sharing every adventure until he was ready to return to the wild at eight months old. That bittersweet moment became the soul of everything Rugaroo is.

Every doll, every character, every story in the Rugaroo Wilds carries a piece of Ginger’s spirit. Celebrating Australia’s wildlife. Encouraging little ones to imagine, explore, and dream.

From the play mat on your floor to the doll in your child’s arms, we create pieces to be loved deeply, used daily, and remembered long after they’re outgrown.

Buying less, but better, makes all the difference.

Rugabub Foam Play Mats

Australia's original designer play mat: non-toxic, award-winning, beautiful from birth

The Rugaroo World

Heirloom Australian animal dolls: kangaroos, koalas, platypus, black swans and more...

Marg the Barista Wombat and Wazza the Cockie Wombat, Rugaroo miniature Australian animal dolls held by little girl on bed

Echidna & Wombat Drop

Our new collection is dropping this week!

Award-Winning. Industry Recognised. Parent Approved.

limited edition

The Ocean Road Play Mat

Read all about the minimal design by clicking here.

Rugabub Play Mat vs others

Rugabub TPU Mat

PVC Foam Mat

Fabric Play Mat

100% non-toxic

Certified for newborns

Eco-friendly

Hypoallergenic

Wipes clean

Non-flammable

Antibacterial

Light-weight

Award-winning designs

Designer side & PLAY side

neutral road map play mat with car track and train track
the best tpu foam padded baby play mats in Australia that are non-toxic, waterproof, non-toxic, thick  and eco friendly

Our Play Mats

Designed in Australia and inspired by the aesthetics of timeless interiors, Rugabub was the first brand to reimagine the foam play mat as something a design-conscious parent would actually want in their home. Beautiful enough to stay out. Safe enough for day one.

TPU Baby Play Mats:

  • Non-toxic TPU foam: BPA, PVC & phthalate-free
  • Hypoallergenic & certified safe from birth
  • Double-sided, two designer looks in one mat
  • Waterproof & wipe-clean in seconds
  • 15mm cushioning, soft for little ones, kind on adult knees
  • Award-winning design, recognised across Australia and internationally
stylish foam baby play mat that is eco-friendly and biodegradable, waterproof, safe, non-toxic and looks like a designer rug - black and white

Safe for your baby. Kind to the planet.

Rugabub Play Mats are made from next-generation TPU foam, the most sustainable, non-toxic material available. Extensively tested to exceed International Toy Safety Standards. Free from PVC, BPA, phthalates, and VOCs. View the safety report.

1,614 reasons to love Rugabub.

Frequently Asked Questions