Black Friday Sale
Up to 50% off
Free gifts a Christmas Roo when you spend $300, plus a big 50cm cotton kangaroo, worth $118.98, when you spend $500.
Shop the sale
How to shop the sale
Save on everything. Score a free roo or two.
Up to 50% off across Rugabub and Rugaroo, and everything in your cart counts towards your free roos.
Step 1
Up to 50% off
Already marked down. No code needed.
biggest
sale yet
Step 2
Spend $300
Get Chrissy the Christmas Roo free, valued at $78.12. He is not for sale, so this is the only way to get him.
Meet Chrissy ›
Step 3
Spend $500
Get Chrissy plus Jack, our big 50cm cotton kangaroo, free. Jack is valued at $118.98, so that is $197.10 of roos on the house. Play mats and bags count too.
Meet Jack ›+
Spend amounts are after discounts and include everything in your cart. While stocks last.
Back in stock, just in time.
The favourites that sold out last time are back on the shelves for the sale. Get them in your cart before someone's nan beats you to it.
Black Friday FAQs
When does the sale end?
At midnight AEDT on Monday 23 November. Popular characters and play mats tend to go fast, so don't leave it to the last minute.
Do I need a discount code?
No. Sale prices show on the site and in your cart automatically: 25% off Rugaroo, 20% off Rugabub Foam Play Mats and 50% off Baby Bags.
How do the free gifts work?
Spend $300 after discounts and Chrissy the Christmas Roo is added to your order free. Spend $500 and you get Chrissy plus Jack, our big 50cm cotton kangaroo.
Everything in your cart counts, including play mats and baby bags. Gifts are while stocks last.
Can I buy Chrissy?
Not during the sale. He's a gift with purchase only, so spending $300 is the only way to bring him home.
What is the Build your mob button?
You'll find it on every Rugaroo page. It opens the whole Rugaroo range in one panel so you can add everything in one go, and a tracker shows how close you are to Chrissy and Jack.
What's new this sale?
Three new Rugabub Foam Play Mats (Azur / Ocean-Road, Coral / Ocean-Road and Biscuit) and new Rugaroo characters, all at sale prices from day one.
Will my order arrive before Christmas?
Order by these dates for standard shipping and it should arrive in time for Christmas. Play mats travel by courier, so they have their own dates.
Rugaroo and baby bags
| NSW | Friday 18 December |
|---|---|
| ACT, Vic, Qld, SA, Tas | Thursday 17 December |
| WA | Wednesday 16 December |
| NT | Monday 14 December |
Rugabub Foam Play Mats
| Sydney, Melbourne, Brisbane, Canberra, Gold Coast, Sunshine Coast, Toowoomba, Bendigo, Ballarat | Wednesday 16 December |
|---|---|
| Adelaide, Newcastle, Gosford, Wollongong, Lismore | Tuesday 15 December |
| NSW, Vic and Qld country, Coffs Harbour, Townsville | Thursday 10 December |
| Perth, Tasmania, SA country | Wednesday 9 December |
| Darwin | Thursday 3 December |
| WA and NT country | Wednesday 2 December |
Ordering a play mat with other goodies? Go by the play mat date. These dates include time for us to pack your order. Busy periods and weather can still cause delays, so earlier is always safer.
Can I return sale items?
Sale items are covered by our usual returns policy, and you always have your rights under Australian Consumer Law. See our full sale terms.
Still wondering about something? Get in touch and we'll sort you out.
Designed for little ones. Made to last through the years that matter most.
Rugabub was the first brand in Australia to reimagine the play mat as something a design-conscious parent would actually want in their home. A beautiful, cushioned surface that looks like a designer rug, and happens to be the safest place your baby can play.
Non-toxic TPU foam. BPA-free, phthalate-free, formamide-free. Wipe-clean, waterproof, and recognised by the industry because the difference is real.
Rugaroo was born from something even closer to our hearts. Our founder rescued a joey named Ginger near Katherine in the NT, feeding him every four hours, carrying him everywhere, sharing every adventure until he was ready to return to the wild at eight months old. That bittersweet moment became the soul of everything Rugaroo is.
Every doll, every character, every story in the Rugaroo Wilds carries a piece of Ginger’s spirit. Celebrating Australia’s wildlife. Encouraging little ones to imagine, explore, and dream.
From the play mat on your floor to the doll in your child’s arms, we create pieces to be loved deeply, used daily, and remembered long after they’re outgrown.
Buying less, but better, makes all the difference.
Award-Winning. Industry Recognised. Parent Approved.
Rugabub Play Mat vs others
Rugabub TPU Mat
PVC Foam Mat
Fabric Play Mat
100% non-toxic
Certified for newborns
Eco-friendly
Hypoallergenic
Wipes clean
Non-flammable
Antibacterial
Light-weight
Award-winning designs
Designer side & PLAY side
Our Play Mats
Designed in Australia and inspired by the aesthetics of timeless interiors, Rugabub was the first brand to reimagine the foam play mat as something a design-conscious parent would actually want in their home. Beautiful enough to stay out. Safe enough for day one.
TPU Baby Play Mats:
- Non-toxic TPU foam: BPA, PVC & phthalate-free
- Hypoallergenic & certified safe from birth
- Double-sided, two designer looks in one mat
- Waterproof & wipe-clean in seconds
- 15mm cushioning, soft for little ones, kind on adult knees
- Award-winning design, recognised across Australia and internationally
1% of Rugaroo sales is donated to WIRES
Little mates helping real mates.
Rugaroo is a proud Corporate Supporter of WIRES.
Rugaroo began with a little wallaby named Ginger.
Years ago, while living in the Northern Territory, our founder Dana held a wildlife permit and cared for Ginger, an orphaned wallaby whose mum had been hit by a car. For eight months, Ginger came almost everywhere with her, tucked safely into his pouch, until the day he was ready to be released back into the wild.
That little wallaby stayed with her long after he hopped away.
Years later, he became part of the inspiration behind Rugaroo. A little world filled with Australian native animals for children to love, carry with them and create stories around. Even our Rugaroo pouch bags were inspired by those months spent carrying Ginger.
It feels only right that the little animals he helped inspire can now help the real ones too.
1% of Rugaroo sales is donated to WIRES, helping support their work rescuing and caring for Australian wildlife.
Little mates helping real mates.
Safe for your baby. Kind to the planet.
Rugabub Play Mats are made from next-generation TPU foam, the most sustainable, non-toxic material available. Extensively tested to exceed International Toy Safety Standards. Free from PVC, BPA, phthalates, and VOCs. View the safety report.