We are a family of three. Free spirited lovers of travel, culture and the outdoors who left a life of adventure in the Kimberley living in a tent (!!) for the next adventure; our tiny apartment nestled in the sunny buzz of Bondi.

While searching for a baby play mat that was safe, stylish, and environmentally friendly, we struggled to find one that truly balanced aesthetics and child-friendliness. So, we created RUGABUB, blending elegance and functionality to craft play mats that prioritize safety, durability, and beauty.

RUGABUB quickly became a leader in the industry, shaping how play mats around the world look today with our unique combination of style and innovation winning the most prestigious awards in the country for design and sustainability.

But RugARoo’s story is even closer to our hearts.

Rugaroo is inspired by Ginger, a cheeky little joey I had the honour of raising. After rescuing him from his mother’s pouch near Katherine in the NT, I became his mum, feeding him every four hours, carrying him everywhere, and sharing countless adventures—even when he ate my homework! At eight months, Ginger returned to the wild, a bittersweet but beautiful moment that forever shaped me.

Dedicated to Ginger’s journey, Rugaroo celebrates Australia’s unique wildlife and encourages kids to imagine, explore, and dream. With quirky kangaroo dolls and fun accessories, Rugaroo brings a touch of Aussie magic to playtime.

Since launching, both RUGABUB and Rugaroo have been honoured with industry awards and recognition for their dedication to design, quality, and sustainability.

Thank you for supporting our journey. Whether it’s a soft, elegant play mat or an adventurous kangaroo doll, we hope RUGABUB and Rugaroo bring as much joy to your family as they’ve brought to ours.

Join the mob and bounce into adventure!