Rugabub is a luxury Australian label for babies and children, where timeless design meets thoughtful craftsmanship. We’re dedicated to creating heirloom-quality pieces that are as enduring as they are beautiful. From foam play mats to our signature Rugaroo soft toys, nursery essentials, and decorative accents, each item is made to be cherished and passed down. We use only natural, recycled, and non-toxic materials, with every detail crafted with care and a deep commitment to sustainability.

While our designs speak to the aesthetic and lifestyle of modern parents, we never forget who we’re truly designing for—babies and children. Our pieces are not only beautiful, but also safe, engaging, and made to spark joy, curiosity, and play.

In a world driven by overconsumption, we’re here to remind people that buying less, but better, makes all the difference. Designing for little ones comes with a big environmental responsibility, and we take that seriously. From design to delivery, we’re constantly striving to do better—for families, for the next generation, and for the planet.

RugARoo’s story is even closer to our hearts.

Rugaroo is inspired by Ginger, a cheeky little joey I had the honour of raising. After rescuing him from his mother’s pouch near Katherine in the NT, I became his mum, feeding him every four hours, carrying him everywhere, and sharing countless adventures—even when he ate my homework! At eight months, Ginger returned to the wild, a bittersweet but beautiful moment that forever shaped me.

Dedicated to Ginger’s journey, Rugaroo celebrates Australia’s unique wildlife and encourages kids to imagine, explore, and dream. With quirky kangaroo dolls and fun accessories, Rugaroo brings a touch of Aussie magic to playtime.

Since launching, both RUGABUB and Rugaroo have been honoured with industry awards and recognition for their dedication to design, quality, and sustainability.

Thank you for supporting our journey. Whether it’s a soft, elegant play mat or an adventurous kangaroo doll, we hope RUGABUB and Rugaroo bring as much joy to your family as they’ve brought to ours.

Join the mob and bounce into adventure!