the mob's here...
Join the mob and bounce into adventure... stock’s hoppin' out quick!
Heirloom Australian animal dolls.
Built for adventure. Made to last a lifetime.
Tiny Toys. Big Stories.
Every Rugaroo is a genuine piece of Australian identity. Named after real places, real animals and real Australian moments. Independently tested, heirloom quality and designed to be loved for generations. Not a keychain. Not a fridge magnet. Although one customer does keep theirs on the fridge and honestly we respect it.
Save 15%
when you bundle 3 or more Rugaroo pieces
83% of Rugaroo customers build a mob, not just buy one.
1% of Rugaroo sales is donated to WIRES
Little mates helping real mates.
Rugaroo is a proud Corporate Supporter of WIRES.
Rugaroo began with a little wallaby named Ginger.
Years ago, while living in the Northern Territory, our founder Dana held a wildlife permit and cared for Ginger, an orphaned wallaby whose mum had been hit by a car. For eight months, Ginger came almost everywhere with her, tucked safely into his pouch, until the day he was ready to be released back into the wild.
That little wallaby stayed with her long after he hopped away.
Years later, he became part of the inspiration behind Rugaroo. A little world filled with Australian native animals for children to love, carry with them and create stories around. Even our Rugaroo pouch bags were inspired by those months spent carrying Ginger.
It feels only right that the little animals he helped inspire can now help the real ones too.
1% of Rugaroo sales is donated to WIRES, helping support their work rescuing and caring for Australian wildlife.
Little mates helping real mates.
Six characters. Six Australian stories. From Dazza the Tradie to Sandy the Surf Rescuer, every kangaroo maps to a real Australian life moment. The most gifted series in the collection.
Dusty and Bindi. The heirloom koala dolls Australia has been waiting for. With hidden magnetic hands and dollhouse-compatible sizing, as beautiful on a shelf as in a child's arms.
Four characters. The only venomous mammal on Earth that also lays eggs, now the only heirloom miniature platypus doll in the world. Hand wash only, endlessly charming.
Our most elegant collection. Four characters inspired by Australia's most iconic native bird. Maali, Wattle, Reed and Byron. The perfect Australian gift for visitors, collectors and dreamers.
Four characters. Maisie, Clancy, Marg the Barista and Wazza the Cockie, built low, solid and stubborn, just like the real thing. The most Australian animal in the collection, and it knows it.
Col and Riva, the Campground Hosts. Spines and all, they sit happily on any shelf. Just keep them off The Swing, they know why.
In Australia, a group of kangaroos is called a mob. Build yours.
Dazza the Tradie so the kids have something that reminds them of dad while he is away.
Sandy the Surf Rescuer after their first surf lifesaving season. A gift they will never forget.
A handcrafted heirloom doll inspired by Australia's most iconic native bird. The one the world borrowed but Australia will always call its own.
Since the Labubu craze, kids carry their mates everywhere. Rugaroo clips to any school bag in the pouch bag, tucks into a pocket, or sits proudly on a desk.
While the world carries Labubu.
Australia carries Rugaroo.
The craze for carrying your character everywhere has hit Australia hard. Kids are clipping dolls to school bags, tucking them into pockets and sitting them proudly on desks. Rugaroo was made for exactly this. Clip the pouch bag to a school bag strap, tuck your favourite character inside and take your mate everywhere. Not an import. Not a trend. A genuine piece of Australian identity that happens to be exactly what every kid wants right now.
- The Rugaroo Pouch Bag clips to any school bag strap
- 92% of customers add a pouch bag. Now we know why.
Not an import. Not a trend. A genuine piece of Australian identity that happens to be exactly what every kid wants right now.
Your questions,
answered.
Most miniature Rugaroo dolls are recommended for children aged 3 and over due to small parts and magnetic components. Jack and Jill from the My First Mate collection are safe from birth. Age guidance is listed on every individual product page.
Most Rugaroo characters feature magnetic hands for use with the Miniature Playground, including the full Koala, Platypus and Black Swan Series. Within the Kangaroo Series, Sandy, Joey and Shaz are made without magnets. Jack and Jill are large 50cm cotton dolls safe from birth with no magnets.
Yes. All miniature Rugaroo characters at approximately 13 to 15cm are compatible with the full Rugaroo Miniature Playground. Characters with magnetic hands hold on to the carousel. All other characters are compatible with the swing, slide and hammocks.
The Rugaroo Pouch Bag is inspired by the bond between a mother kangaroo and her joey. It arrives gift-ready with no wrapping required. 92% of customers add one. Children use it to carry their Rugaroo to sleep every night, just like a mother kangaroo carries her joey.
They are the best Australian gift we know of. Not a keychain, not a fridge magnet. A handcrafted heirloom doll inspired by animals found only in Australia. The gift that travels home and tells Australia's story long after the holiday ends.
In Australia, a group of kangaroos is actually called a mob. So when you build a Rugaroo collection you are building your mob. Save 15% when you add 3 or more pieces using the Pick characters button on any product page.
Every character.
Every story.
Every piece of Australia worth keeping.
Tiny Toys. Big Stories. Heirloom-quality Rugaroo dolls inspired by Australian animals and the moments that make us who we are. Made to be given. Made to be kept. Made to be loved.
