Black Friday Sale
Up to 50% off
Ends midnight Monday 23 NovemberFree gifts when you spend $300, and , joins him at $500.
Shop the sale
How to shop the sale
Mix and match. Score a free roo or two.
Play mats, baby bags and Rugaburra dolls all count towards your free gifts. The roos don't mind what you buy, as long as you buy it.
Step 1
Up to 50% off
Already marked down across all three ranges. No code needed.
Step 2
Spend $300
Get Chrissy the Christmas Roo free, valued at $78.12. He is not for sale, so this is the only way to get him.
Step 3
Spend $500
Get Chrissy plus Jack, our big 50cm cotton roo, valued at $118.98. That is $197.10 of roos on the house.
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Spend amounts are after discounts. Gifts are added automatically. While stocks last.
Meet Rugaburra (formerly Rugaroo)
The Aussie dolls everyone's going bonkers for.
Heirloom Australian animal characters, each with a real Aussie story. Now 25% off for Black Friday.
Best sellers
The ones that keep selling out.
Playground
Where the mob hangs out.
Meet Rugabub
Australia's original designer play mat.
Non-toxic TPU foam that wipes clean, cushions every tumble and looks good enough to leave out when the in-laws visit. Now 20% off for Black Friday.
Play Mats
The play mat that outlasts the toddler years.
Three brand new designs, on sale from day one.
Baby Bags
Half price. Twice as organised.
Change mat included. Free shipping on the bag.
What parents are saying.
"Bought Dazza for my husband's birthday. He works FIFO and our daughter carries it everywhere now. She named it after him. I cried."
"This is an amazing gift for young and old. It invokes great nostalgic memories from our childhood that we can share with our children and grandchildren. It certainly brings a smile to my face."
Santa has a deadline. So do we.
Order by these dates with standard shipping and it should be under the tree in time. Play mats travel by courier, so they have their own dates.
Rugaburra and baby bags
Sent with Australia Post
| NSW | Fri 18 Dec |
|---|---|
| ACT, Vic, Qld, SA, Tas | Thu 17 Dec |
| WA | Wed 16 Dec |
| NT | Mon 14 Dec |
Rugabub Play Mats
Sent by courier from Sydney
| Sydney, Melbourne, Brisbane, Canberra, Gold Coast, Sunshine Coast, Toowoomba, Bendigo, Ballarat | Wed 16 Dec |
|---|---|
| Adelaide, Newcastle, Gosford, Wollongong, Lismore | Tue 15 Dec |
| NSW, Vic and Qld country, Coffs Harbour, Townsville | Thu 10 Dec |
| Perth, Tasmania, SA country | Wed 9 Dec |
| Darwin | Thu 3 Dec |
| WA and NT country | Wed 2 Dec |
Ordering a play mat with other goodies? Go by the play mat date. These dates include time for us to pack your order. Busy periods and weather can still cause delays, so earlier is always safer.
Black Friday FAQs
When does the sale end?
At midnight AEDT on Monday 23 November. Popular characters and play mats tend to go fast, so don't leave it to the last minute.
Do I need a discount code?
No. Sale prices show on the site and in your cart automatically: 25% off Rugaburra dolls and playground pieces, 20% off Rugabub Play Mats and 50% off Baby Bags.
How do the free gifts work?
Spend $300 after discounts and Chrissy the Christmas Roo is added to your order free. Spend $500 and you get Chrissy plus Jack, our big 50cm cotton kangaroo.
Everything in your cart counts, so play mats, baby bags and dolls can all be mixed. Gifts are while stocks last.
Can I buy Chrissy?
Not during the sale. He's a gift with purchase only, so spending $300 is the only way to bring him home.
Rugaburra? What happened to Rugaroo?
Nothing bad, we promise. Rugaburra is the new name for Rugaroo. Same heirloom dolls, same characters, same mob, made by the same small Sydney team. You might still see the old name on a few product pages while we catch up.
What is the Build your mob button?
You'll find it on every Rugaburra page. It opens the whole range in one panel so you can add everything in one go, and a tracker shows how close you are to Chrissy and Jack.
What's new this sale?
Three new Rugabub Play Mats (Azur / Ocean-Road, Coral / Ocean-Road and Biscuit) and new Rugaburra characters, all at sale prices from day one.
Will my order arrive before Christmas?
Yes, if you order by the dates in the order-by table above. Play mats travel by courier and have earlier dates, so if your order has a play mat in it, go by the play mat date.
Can I return sale items?
Sale items are covered by our usual returns policy, and you always have your rights under Australian Consumer Law. See our full sale terms.
Still wondering about something? Get in touch and we'll sort you out.