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Coming Soon

We’ve been quietly dreaming, sketching, and stitching behind the scenes, and soon, our newest treasures will be ready for you. Here's a tiny glimpse of what’s blooming at Rugabub and Rugaroo.

Baby Bag | The Colour Block Collection

Where quiet beauty meets everyday function.

The best baby bags are a balancing act: durable yet lightweight, spacious yet sleek, stylish yet timeless.

The Colour Block Collection was designed to hold it all without holding you back. Crafted from recycled nylon with every detail thoughtfully considered, these bags are made for life with little ones and beyond.

Generously roomy with a soft, structured silhouette, they clip effortlessly onto your pram and slip just as easily into life later on; from baby bag to work bag to weekend carry-all. A palette of grounded tones, rich in warmth and subtle contrast, brings quiet confidence to your every day.

For the modern parent who carries more than just essentials. The baby bags carry care, intention, and style.

Baby Bag | Colour-Block

Colour Block – Shadow Moss

Deep moss, charcoal and deep cream: a bag shaped by nature’s quiet confidence. Made for hands-free days and pram-side ease.→ Earthy. Enduring. Effortless.

  • A palette pulled from forest shadows and eucalyptus bark. Bold, grounded, and made to move with you.
  • Roomy, refined, and ready for the everyday adventure.

Colour Block - Clay Dusk

A warm hush of evening tones, where soft rose meets earth. Thoughtfully designed for everything a day might hold with room to carry it all. → Attaches with ease. Wears with grace.

  • For slow walks and full days — a palette of calm and care.
  • Blending soft beauty with smart design, dusk-tinted and endlessly roomy.