Save 15%
when you bundle 3 or more Rugaroo pieces
83% of Rugaroo customers build a mob, not just buy one. Here is why.
Characters play together. Stories get richer and scenes get bigger when there is more than one character in the world.
Display is better in odd numbers. Three on a shelf tells a story. One is a purchase. Three is a collection.
Almost every Rugaroo customer comes back. For a second, a third, a fourth. Save 15% now and start as you mean to go on.
Magnetic hands
Compatible with the full Rugaroo Miniature Playground, including The Swing
Gentle wash 30°
Made to be loved and washed for a lifetime
Recommended age 3+
Independently tested, ISO, EN71 and ASTM certified
Magnet safety: Magnetic components are securely sewn within the material. Keep away from children under 3 and pacemaker users.
Meet Billie, the Cubby Builder Echidna, the smallest architect in the Rugaroo Wilds, with the biggest plans and absolutely no intention of asking permission before starting construction.
Give Billie a few sticks, an old bedsheet, some cushions and a handful of pegs, and you’ll have yourself a cubby house before morning tea. It might lean a little to the left, the roof might leak when it rains, and the front door is usually just a flap of fabric, but according to Billie, it’s a masterpiece.
Billie spends every school holidays with her grandparents, Col and Riva, at their campground, where there’s always a fresh supply of campers to recruit as builders. She’s heard a grey nomad named Kev is on his way and has already pencilled him in as her apprentice. Bev has advised her not to give him a deadline.
Billie takes cubby building very seriously. Every good cubby needs a secret entrance, a lookout tower, a spot for snacks and, most importantly, a handwritten sign that reads NO GROWN-UPS ALLOWED. Unless, of course, the grown-ups are bringing bikkies. Given that Nan Riva makes the best bikkies in the bush, exceptions are made quite often.
Living in the Rugaroo Wilds means there’s never a shortage of building materials. Fallen branches become walls, gum leaves make excellent roofing, and an old cardboard box can be transformed into just about anything. Billie has even been known to borrow a few pegs from the Backyard Hoist, much to Betty the Bush Belle’s amusement. Betty reckons a little imagination never hurt anyone, although she’d quite like her pegs back before washing day.
And when the other little mates come over to play, Billie is always ready with a new project. One day it’s a bush hideaway, the next it’s a secret clubhouse, and by Friday there’s an entire miniature village under construction. Naturally, Billie is the builder, architect and site manager. Payment is accepted in fairy bread.
Billie dresses the way she builds, with a little bit of everything. Her colourful patchwork check top looks like she’s collected every bright scrap of fabric in the Wilds, paired with cream shorts, lace-trimmed socks and a bow she insists is structural.
Billie is a limited edition 13cm heirloom echidna doll, designed in Australia and crafted in our signature Rugaroo plush style. Kid-sized for little adventures alongside Bindi, Dusty and the other kiddos of the Rugaroo Wilds, she has hidden magnetic hands for holding a stick, a peg or the very important blueprints. She’s also the only echidna in the family who fits on The Swing, a fact she reminds her grandparents of regularly. Dollhouse compatible and made for small-world play, she encourages children to explore creativity, problem-solving, friendship and the magic of making something from almost nothing.
Whether she’s building a secret hideout on the Ocean Road Play Mat, taking a victory lap on The Swing at the Rugaroo Miniature Playground, or sitting proudly on a nursery shelf planning the next big project, Billie brings a whole lot of Australian bush charm and imaginative adventure into every playroom. She’s a perfect gift for little builders, cubby makers and every child who has ever turned a cardboard box into a castle.
Billie doesn’t need fancy toys, expensive tools or a building permit.
Just a few sticks, a little imagination and someone to hold the roof up.
Meet Billie, the Cubby Builder Echidna, the smallest architect in the Rugaroo Wilds, with the biggest plans and absolutely no intention of asking permission before starting construction.
Give Billie a few sticks, an old bedsheet, some cushions and a handful of pegs, and you’ll have yourself a cubby house before morning tea. It might lean a little to the left, the roof might leak when it rains, and the front door is usually just a flap of fabric, but according to Billie, it’s a masterpiece.
Billie spends every school holidays with her grandparents, Col and Riva, at their campground, where there’s always a fresh supply of campers to recruit as builders. She’s heard a grey nomad named Kev is on his way and has already pencilled him in as her apprentice. Bev has advised her not to give him a deadline.
Billie takes cubby building very seriously. Every good cubby needs a secret entrance, a lookout tower, a spot for snacks and, most importantly, a handwritten sign that reads NO GROWN-UPS ALLOWED. Unless, of course, the grown-ups are bringing bikkies. Given that Nan Riva makes the best bikkies in the bush, exceptions are made quite often.
Living in the Rugaroo Wilds means there’s never a shortage of building materials. Fallen branches become walls, gum leaves make excellent roofing, and an old cardboard box can be transformed into just about anything. Billie has even been known to borrow a few pegs from the Backyard Hoist, much to Betty the Bush Belle’s amusement. Betty reckons a little imagination never hurt anyone, although she’d quite like her pegs back before washing day.
And when the other little mates come over to play, Billie is always ready with a new project. One day it’s a bush hideaway, the next it’s a secret clubhouse, and by Friday there’s an entire miniature village under construction. Naturally, Billie is the builder, architect and site manager. Payment is accepted in fairy bread.
Billie dresses the way she builds, with a little bit of everything. Her colourful patchwork check top looks like she’s collected every bright scrap of fabric in the Wilds, paired with cream shorts, lace-trimmed socks and a bow she insists is structural.
Billie is a limited edition 13cm heirloom echidna doll, designed in Australia and crafted in our signature Rugaroo plush style. Kid-sized for little adventures alongside Bindi, Dusty and the other kiddos of the Rugaroo Wilds, she has hidden magnetic hands for holding a stick, a peg or the very important blueprints. She’s also the only echidna in the family who fits on The Swing, a fact she reminds her grandparents of regularly. Dollhouse compatible and made for small-world play, she encourages children to explore creativity, problem-solving, friendship and the magic of making something from almost nothing.
Whether she’s building a secret hideout on the Ocean Road Play Mat, taking a victory lap on The Swing at the Rugaroo Miniature Playground, or sitting proudly on a nursery shelf planning the next big project, Billie brings a whole lot of Australian bush charm and imaginative adventure into every playroom. She’s a perfect gift for little builders, cubby makers and every child who has ever turned a cardboard box into a castle.
Billie doesn’t need fancy toys, expensive tools or a building permit.
Just a few sticks, a little imagination and someone to hold the roof up.
Build your mob
Save 15% when you buy 3 or more Rugaroo pieces
THE STORY BEHIND THIS ONE
You choose Billie for the child who sees a castle where everyone else sees a cardboard box.
Billie is for the little maker. The child who drags every cushion off the couch, borrows the good sheets without asking, and insists the cubby needs just one more room before dinner.
She is made for creative kids, for families who build blanket forts on rainy weekends, and for anyone who wants a gift that celebrates imagination over instructions.
Billie is Col and Riva’s granddaughter, and spends every school holidays at their campground recruiting campers as builders. She is also the only echidna in the family who fits on The Swing. She mentions this often.
“No grown-ups allowed. Unless you’ve brought bikkies.”
The Rugaroo Echidna Collection is our most surprising series. Three characters. Three stories. Small pieces of Australian identity, thoughtfully crafted into heirloom dolls made to be kept, loved and passed on.
Billie is also a meaningful Australian gift for visiting friends and family. Not something that gets tucked away, but something that travels home carrying a story of Australia with it.
She is not just a doll. She is a story about creativity, problem-solving and the wonderful things that happen when you build something from almost nothing.
FOR THE DOLLHOUSE AND SMALL-WORLD PLAY COMMUNITY
Australia's most surprising native animal, reimagined as a meaningful Australian gift.
The echidna is one of only two egg-laying mammals on Earth, and the only one most Australians have never really stopped to think about. Spiny, slow, and entirely unbothered by the world around them, they have been quietly going about their business in this country for millions of years.
The Rugaroo Echidna Collection brings them to life in miniature. Three characters, each grounded in Australian identity, carefully crafted into heirloom dolls made for small world play, dollhouse storytelling and imaginative play that lasts. Pieces made to be kept, gifted and passed on.
For visiting friends and family, for collectors, or for the child who loves the unexpected, this is a gift that feels truly Australian. Thoughtful, lasting and full of story.
Scale:
Approx. 1:6 to 1:12, suited to most dollhouse environments
Designed for:
Small-world play, dollhouse settings, the Miniature Playground and Ocean Road Play Mat
Compatible with:
Full Rugaroo Miniature Playground and Ocean Road Play Mat. Please note Riva's spines mean she cannot sit in the swing, but she is right at home on the slide and the carousel.
WHY YOU’LL LOVE BILLIE
Big plans, small builder, no building permit required
- One of only two egg-laying mammals on Earth, and one of Australia’s most surprising native animals
- Celebrates creativity, imagination and the magic of making something from almost nothing
- Magnetic hands, thoughtfully designed to connect with the full Rugaroo Miniature Playground including the carousel
- Kid-sized at 13cm, and the only echidna in the family who fits on The Swing
- Dressed in a colourful patchwork check top, cream skirt, lace socks and bow
- Dollhouse compatible at approximately 1:6 to 1:12 scale, suited to small-world play
- A perfect gift for little builders, cubby makers and creative kids
- Encourages problem-solving, friendship and imaginative play
- Part of the Rugaroo Echidna Collection
Safety: Independently tested to ISO, EN71 and ASTM F963 standards. Magnetic components are securely sewn within the material. Keep away from children under 3 and pacemaker users.
Build your mob...
Mix, match and grow your very own Aussie mob with dolls and accessories made for endless adventures.
Frequently asked questions
Everything you need to know about Billie
What age is Billie suitable for?
Billie is independently tested and certified to ISO, EN71 and ASTM F963 standards. She is recommended for children aged 3 and over. The magnetic components are securely sewn within the material and have passed rigorous safety testing.
Does Billie have magnetic hands?
Yes. Billie has hidden magnetic hands, making her compatible with the full Rugaroo Miniature Playground including the Earth Carousel, Eucalyptus Carousel, The Slide, The Swing and both Hammocks. Perfect for holding a stick, a peg or the very important blueprints.
Can Billie use The Swing? Col and Riva can't.
She can. At 13cm, Billie is kid-sized and fits comfortably on The Swing, which makes her the only echidna in the family who does. She reminds her grandparents of this regularly.
What is the story behind Billie?
Billie is the Cubby Builder Echidna, Col and Riva's granddaughter, who spends every school holidays at their campground turning sticks, sheets and cardboard boxes into masterpieces. She is the builder, architect and site manager, and payment is accepted in fairy bread. The echidna is one of only two egg-laying mammals on Earth, and one of Australia's most surprising native animals.
Who is Billie a good gift for?
Billie is the gift for the little maker, the cubby builder and the child who has ever turned a cardboard box into a castle. She is made for creative kids, for families who build blanket forts on rainy weekends, and as a meaningful Australian gift for visiting friends and family. Pair her with Col and Riva for the whole echidna family.
How do I care for Billie?
Billie can be washed on a 30 degree gentle cycle. We recommend placing her in a laundry bag to protect her outfit, bow and spines during washing. Air dry only. She considers this a renovation.
Is Billie compatible with the Rugaroo Miniature Playground?
Yes. Billie's magnetic hands mean she can hold on to the carousel and use The Slide, The Swing, the Backyard Hoist and the Tinnie. At approximately 13cm and 1:6 to 1:12 scale she is compatible with the full Rugaroo Miniature Playground, the Ocean Road Play Mat and most dollhouse environments.
