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83% of Rugaroo customers build a mob, not just buy one. Here is why.
Characters play together. Stories get richer and scenes get bigger when there is more than one character in the world.
Display is better in odd numbers. Three on a shelf tells a story. One is a purchase. Three is a collection.
Almost every Rugaroo customer comes back. For a second, a third, a fourth. Save 15% now and start as you mean to go on.
Meet Betty, the Bush Belle Kangaroo, the heart and soul of the Rugaroo Wilds and the one who somehow knows everyone’s business before they’ve had a chance to tell her.
Betty is the kind of Aussie mum who always has the kettle on, a spare plate at the table and a little something tucked away for anyone who drops by. She knows who’s had a baby, whose ute has broken down, when the rain is coming, and precisely how long Kev and Bev have been parked at Col’s Campground. Not that she’s counting, of course.
Dressed in her Australian bluebell floral dress, Betty is as lovely as the wildflowers that inspired her. But don’t let the pretty frock fool you. She’s practical, resourceful, a little bit bossy, a little bit cheeky and absolutely impossible not to love. She’ll tell you to put a jumper on, ask whether you’ve eaten, and send you home with enough leftovers to feed the entire neighbourhood. She’s also the mum who lets the kiddos have a cheeky spin on the Backyard Hoist. Just don’t tell the other parents.
Betty is a limited edition 15cm heirloom kangaroo doll, designed in Australia and crafted in our signature Rugaroo plush style. She stands a little taller than our 13cm kangaroos, because a mum needs to see over the mob. Her hidden magnetic hands let her hold a Kapi Cup, a fairy bread or a slice of something homemade, so afternoon tea is always ready. Dollhouse compatible and made for small-world play, she invites children into imaginative stories of friendship, community, kindness and the little things that make a place feel like home.
Whether she’s hosting a bush gathering on the Ocean Road Play Mat, keeping an eye on everyone at the Rugaroo Miniature Playground, or sitting proudly on a nursery shelf, Betty brings warmth, character and a whole lot of Australian spirit into every playroom. She’s a beautiful gift for children and collectors alike, and for the mum, nan or aunty who has always been the Betty of the family.
She’s the mate who always makes room for one more at the table. And if you leave hungry, well, that’s entirely your own fault.
Meet Betty, the Bush Belle Kangaroo, the heart and soul of the Rugaroo Wilds and the one who somehow knows everyone’s business before they’ve had a chance to tell her.
Betty is the kind of Aussie mum who always has the kettle on, a spare plate at the table and a little something tucked away for anyone who drops by. She knows who’s had a baby, whose ute has broken down, when the rain is coming, and precisely how long Kev and Bev have been parked at Col’s Campground. Not that she’s counting, of course.
Dressed in her Australian bluebell floral dress, Betty is as lovely as the wildflowers that inspired her. But don’t let the pretty frock fool you. She’s practical, resourceful, a little bit bossy, a little bit cheeky and absolutely impossible not to love. She’ll tell you to put a jumper on, ask whether you’ve eaten, and send you home with enough leftovers to feed the entire neighbourhood. She’s also the mum who lets the kiddos have a cheeky spin on the Backyard Hoist. Just don’t tell the other parents.
Betty is a limited edition 15cm heirloom kangaroo doll, designed in Australia and crafted in our signature Rugaroo plush style. She stands a little taller than our 13cm kangaroos, because a mum needs to see over the mob. Her hidden magnetic hands let her hold a Kapi Cup, a fairy bread or a slice of something homemade, so afternoon tea is always ready. Dollhouse compatible and made for small-world play, she invites children into imaginative stories of friendship, community, kindness and the little things that make a place feel like home.
Whether she’s hosting a bush gathering on the Ocean Road Play Mat, keeping an eye on everyone at the Rugaroo Miniature Playground, or sitting proudly on a nursery shelf, Betty brings warmth, character and a whole lot of Australian spirit into every playroom. She’s a beautiful gift for children and collectors alike, and for the mum, nan or aunty who has always been the Betty of the family.
She’s the mate who always makes room for one more at the table. And if you leave hungry, well, that’s entirely your own fault.
Why select the pouch bag?
THE STORY BEHIND THIS ONE
You choose Betty for the one who holds everyone together.
She is for the mum who always has the kettle on. The nan with the spare plate. The aunty who knows everyone’s news before they do. The one who never lets anyone leave hungry.
Betty is made for new mums, for Mother’s Day, and for the little ones who already love looking after everyone. Practical, warm and a little bit bossy. Unmistakably Australian.
She is also the one people choose for themselves. The kind of character that sits on a shelf and reminds you of the woman who raised you.
Pairs beautifully with the Backyard Hoist, because every mum needs somewhere to hang the washing, and somewhere for the kiddos to have a cheeky spin.
FOR THE DOLLHOUSE AND SMALL-WORLD PLAY COMMUNITY
A thoughtfully designed Australian heirloom doll, made for small-world play
Rugaroo dolls were first created for the reverse side of the Rugabub Ocean Road Play Mat, a blank canvas of ocean, sand, road and train track. No illustrations. Just space for children to build the world themselves.
At approximately 15cm and 1:6 to 1:12 scale, Betty is designed to sit comfortably within most dollhouse settings, pair with the Rugaroo Miniature Playground, and become part of a growing world inspired by Australian landscapes and stories.
Scale:
Approx. 1:6 to 1:12, suited to most dollhouse environments
Designed for:
Small-world play, dollhouse settings, the Miniature Playground and Ocean Road Play Mat
WHY YOU'LL LOVE BETTY
The heart and soul of the Rugaroo Wilds
- A thoughtfully designed Australian heirloom kangaroo doll
- A celebration of the warm, no-nonsense spirit of the Aussie mum
- Hidden magnetic hands, perfect for holding a Kapi Cup, fairy-bread or homemade slice
- Mum-sized at 15cm, dollhouse compatible at approximately 1:6 to 1:12 scale
- Pairs perfectly with the Backyard Hoist, for washing day and cheeky spins
- Pairs beautifully with the Rugaroo Miniature Playground and Ocean Road Play Mat
- Heirloom-quality craftsmanship, made to be kept, loved and passed on
- Part of the growing Rugaroo world
Safety: Independently tested to ISO, EN71 and ASTM F963 standards. Magnetic components are securely sewn within the material. Keep away from children under 3 and pacemaker users.
Frequently asked questions
Everything you need to know about Betty
How tall is Betty?
Betty stands approximately 15cm tall, a little taller than our 13cm Rugaroo kangaroos. She is one of our new mum-sized kangaroos, because every mum needs to see over the mob. At 1:6 to 1:12 scale, she still sits comfortably alongside the rest of the Rugaroo crew and within most dollhouse settings.
What age is Betty suitable for?
Betty is independently tested and certified to ISO, EN71 and ASTM F963 standards. She is recommended for children aged 3 and over. The magnetic components are securely sewn within the material and have passed rigorous safety testing.
Does Betty have magnetic hands?
Yes. Betty has hidden magnetic hands, making her compatible with the Earth Carousel, Eucalyptus Carousel, The Swing, The Slide and both Hammocks. She can also hold miniature accessories including the Kapi Cups and Lamington Esky, so afternoon tea is always sorted.
What is the pouch bag and do I need it?
The Rugaroo Pouch Bag is a keepsake carry bag inspired by the bond between a mother kangaroo and her joey, which makes it a particularly fitting home for Betty. It arrives gift-ready with no wrapping required. Parents tell us the presentation alone made them cry. It is completely optional but makes the gift truly unforgettable.
Who is Betty a good gift for?
Betty is the gift for the mum who always has the kettle on. She is made for new mums, Mother's Day, nans, aunties and the little ones who already love looking after everyone. Anyone who never lets a guest leave hungry will recognise themselves in her.
How do I care for Betty?
Betty can be washed on a 30 degree gentle cycle. We recommend placing her in a laundry bag to protect her bluebell dress during washing. Air dry only.
Is Betty compatible with the Rugaroo Miniature Playground?
Yes. At approximately 15cm and 1:6 to 1:12 scale, Betty is compatible with the full Rugaroo Miniature Playground and most dollhouse environments. Her magnetic hands mean she can hold on to the carousel, and she is particularly fond of giving the kiddos a cheeky spin on the Backyard Hoist.










































