Save 15%
when you bundle 3 or more Rugaroo pieces
83% of Rugaroo customers build a mob, not just buy one. Here is why.
Characters play together. Stories get richer and scenes get bigger when there is more than one character in the world.
Display is better in odd numbers. Three on a shelf tells a story. One is a purchase. Three is a collection.
Almost every Rugaroo customer comes back. For a second, a third, a fourth. Save 15% now and start as you mean to go on.
Magnetic hands
Compatible with the full Rugaroo Miniature Playground including the carousel
Gentle wash 30°
Made to be loved and washed for a lifetime
Recommended age 3+
Independently tested, ISO, EN71 and ASTM certified
Magnet safety: Magnetic components are securely sewn within the material. Keep away from children under 3 and pacemaker users.
Meet Maisie, a 13cm heirloom Australian wombat doll from the Rugaroo collection.
Maisie believes there's always room for one more friend.
Every morning she waves to the lollipop person before skipping through the school gate with her backpack on for another day of adventures. By morning tea she's made a new friend, by lunchtime she's invited someone to play, and by home time she's carrying another painting home for the fridge.
Maisie loves News Day almost as much as she loves listening to everyone else's stories. She always remembers birthdays, happily shares her pencils, and somehow every drawing she brings home deserves the best spot on the fridge.
She notices when someone is sitting by themselves, is always the first to say hello, and believes that kindness is something you can never have too much of.
"Want to play?"
"You can have one of mine."
"See you tomorrow!"There's always room for one more friend.
A heartwarming addition to any Rugaroo collection, this heirloom wombat toy is made for kind hearts, little nurturers, and children who love imaginative play. A thoughtful gift for children, teachers, grandparents, and anyone who remembers that the very best part of school was the friendships made along the way.
Complete with her very own backpack, Maisie is the perfect companion for little ones getting ready for Prep, Kindy, or their very first year of school. Whether they're practising packing their bag, playing out their school day, or simply taking Maisie along for the adventure, she's there to help make this exciting milestone feel a little more familiar... and a whole lot more fun.
Pairs perfectly with Clancy, sold separately.
Meet Maisie, a 13cm heirloom Australian wombat doll from the Rugaroo collection.
Maisie believes there's always room for one more friend.
Every morning she waves to the lollipop person before skipping through the school gate with her backpack on for another day of adventures. By morning tea she's made a new friend, by lunchtime she's invited someone to play, and by home time she's carrying another painting home for the fridge.
Maisie loves News Day almost as much as she loves listening to everyone else's stories. She always remembers birthdays, happily shares her pencils, and somehow every drawing she brings home deserves the best spot on the fridge.
She notices when someone is sitting by themselves, is always the first to say hello, and believes that kindness is something you can never have too much of.
"Want to play?"
"You can have one of mine."
"See you tomorrow!"
There's always room for one more friend.
A heartwarming addition to any Rugaroo collection, this heirloom wombat toy is made for kind hearts, little nurturers, and children who love imaginative play. A thoughtful gift for children, teachers, grandparents, and anyone who remembers that the very best part of school was the friendships made along the way.
Complete with her very own backpack, Maisie is the perfect companion for little ones getting ready for Prep, Kindy, or their very first year of school. Whether they're practising packing their bag, playing out their school day, or simply taking Maisie along for the adventure, she's there to help make this exciting milestone feel a little more familiar... and a whole lot more fun.
Pairs perfectly with Clancy, sold separately.
Build your mob
Save 15% when you buy 3 or more Rugaroo pieces
Why select the pouch bag?
A very Australian thing
Eight states. Eight names. One very big first day.
Only in Australia do we manage to give the same milestone eight completely different names and act like that is perfectly normal.
Kindy in New South Wales. Prep in Victoria, Queensland and Tasmania. Reception in South Australia. Pre-primary in Western Australia. Transition in the Northern Territory. Foundation in the ACT. Whatever your state decided to call it, Maisie does not mind. She has got her backpack on and she is ready.
Clancy is in her class. So nobody has to be the only new kid.
THE STORY BEHIND THIS ONE
You choose Maisie for the child who has decided she is absolutely fine about it. And for the grown-ups who know exactly what that means.
Maisie is for the child standing at the school gate on the first day, red bow perfectly in place, backpack on, absolutely fine. The child who is brave in the particular way that little girls are brave, which is to say, completely, and with great attention to the details of her outfit.
She has been chosen for first days of Kindy, Prep, Reception and everything in between. For the child who needs a little mate who is starting school too. For the parent who wants to give something small and meaningful on a big day.
Clancy is in her class. So nobody has to be the only new kid.
"Starting school is something every Australian kid goes through. Now they have a little mate who gets it."
The Rugaroo Wombat Collection is our most Australian series. Built like boulders, soft as anything. Wazza, Marg, Clancy and Maisie are four characters, four stories, all grounded in the moments that make up an Australian life.
Maisie is also a meaningful gift for visiting friends and family. A handcrafted heirloom doll that travels home carrying a story of Australian childhood with it.
She is not just a doll. She is a reminder that the first big scary thing is always survivable, and that a good outfit helps enormously.
FOR THE DOLLHOUSE AND SMALL-WORLD PLAY COMMUNITY
Australia's most determined new student, reimagined as a meaningful Australian gift.
The wombat is one of Australia's most recognisable native animals. Sturdy, determined, and entirely unbothered by the opinions of others. Maisie captures all of that, and adds a red bow and a backpack.
The Rugaroo Wombat Collection brings them to life in miniature. Four characters, each grounded in Australian identity, carefully crafted into heirloom dolls made for small world play, dollhouse storytelling and imaginative play that lasts. Pieces made to be kept, gifted and passed on.
For the child starting school, for the collector, or for anyone who wants a gift that feels genuinely Australian, Maisie is a first day of school gift that will outlast the nerves, the lunchbox phase and probably the school itself.
Scale:
Approx. 1:6 to 1:12, suited to most dollhouse environments
Designed for:
Small-world play, dollhouse settings, the Miniature Playground and Ocean Road Play Mat
Compatible with:
Full Rugaroo Miniature Playground including the swing, slide, carousel and Backyard Hoist
WHY YOU'LL LOVE MAISIE
A little mate who is starting school too
- One of Australia's most loveable native animals, reimagined as a first day of school heirloom doll
- Celebrates the big Australian childhood milestone of starting Kindy, Prep, Reception or whatever your state calls it
- Magnetic hands, thoughtfully designed to connect with the full Rugaroo Miniature Playground including the swing
- Includes her own miniature backpack, packed and ready for the first day
- Dressed in her first day of school best, red bow in place, 13cm tall and entirely ready
- Dollhouse compatible at approximately 1:6 to 1:12 scale, suited to small-world play
- A considered Australian gift for a child starting school for the first time
- Encourages confidence, imagination and character-led storytelling
- Part of the Rugaroo Wombat Collection. Clancy is in her class
Safety: Independently tested to ISO, EN71 and ASTM F963 standards. Magnetic components are securely sewn within the material. Keep away from children under 3 and pacemaker users.
Build your mob...
Mix, match and grow your very own Aussie mob with dolls and accessories made for endless adventures.
Frequently asked questions
Everything you need to know about Maisie
What age is Maisie suitable for?
Maisie is independently tested and certified to ISO, EN71 and ASTM F963 standards. She is recommended for children aged 3 and over. The magnetic components are securely sewn within the material and have passed rigorous safety testing.
Does Maisie come with her backpack?
Yes. Maisie comes with her own miniature backpack, packed and ready for the first day. It is included with every Maisie doll, no extras needed.
Does Maisie have magnetic hands?
Yes. Maisie has hidden magnetic hands, making her compatible with the full Rugaroo Miniature Playground including the swing, slide, Earth Carousel, Eucalyptus Carousel, Backyard Hoist and both Hammocks. At approximately 13cm and 1:6 to 1:12 scale she is compatible with most dollhouse environments.
Who is Maisie a good gift for?
Maisie is the gift for the child starting school for the first time. Kindy in New South Wales, Prep in Victoria, Queensland and Tasmania, Reception in South Australia, Pre-primary in Western Australia, Transition in the Northern Territory. Whatever your state calls it, Maisie gets it. She has been chosen for first days, for confident kids who want a little mate, and as a meaningful Australian gift for visiting friends and family.
How do I care for Maisie?
Maisie can be washed on a 30 degree gentle cycle. We recommend placing her in a laundry bag to protect her outfit, red bow and backpack during washing. Air dry only.
Is Maisie compatible with the Rugaroo Miniature Playground?
Yes. Maisie's magnetic hands mean she can use the full Rugaroo Miniature Playground including the swing, slide, carousel, Backyard Hoist and both Hammocks. At approximately 13cm and 1:6 to 1:12 scale she is compatible with the full Rugaroo Miniature Playground, the Ocean Road Play Mat and most dollhouse environments.
